You're right it won't all be search revenue. What I guess I'm trying to say in a nutshell is: For a competitor, the overall boost in revenue due to a much high

You're right it won't all be search revenue. What I guess I'm trying to say in a nutshell is: For a competitor, the overall boost in revenue due to a much higher all round use of their search engine is likely to offset the extra costs associated with serving news content.