LifeJacketStore? How did that make this list? Anyone could re-create that business TODAY and make a profit. The market probably isn't big enough to make a li

LifeJacketStore? How did that make this list? Anyone could re-create that business TODAY and make a profit. The market probably isn't big enough to make a living only selling life jackets, but how is that relevant? On the other hand, Roger Ehrenberg's analysis of the Monitor110 demise is a fantastic post.