according to the old school copywriters like Dan Kennedy who has also done lots of B2B work, "Tim-Ferris-Sytle" landing pages (also known as long form sales let

according to the old school copywriters like Dan Kennedy who has also done lots of B2B work, "Tim-Ferris-Sytle" landing pages (also known as long form sales letters) work just as well in the B2B space (selling software, fax machines and high end office equiptment). The problem is that most companies selling who would benefit from the tried and true techniques from direct marketing are 'image conscious' and would rather have a feel good corporate speak landing page with a meaningless slogan like 'ideas for life' or some such!