It would seem pretty counterproductive for a web business that counts on repeat revenues--and even more so for a company with a monthly recurring revenue model-

It would seem pretty counterproductive for a web business that counts on repeat revenues--and even more so for a company with a monthly recurring revenue model--to not optimize CLV in favor of optimizing for short-term gains. Even if Patrick's work was a one-off deal, I'd hope FogCreek will be measuring lifetime value of these conversions vs. old customers.