3 ms·
I think when it comes to your point 1, they deserve a bit more credit - the prioritization of Shopping is a reaction to the threat of iOS 14-related loss of tar
by aerosmile 6y ago
I think when it comes to your point 1, they deserve a bit more credit - the prioritization of Shopping is a reaction to the threat of iOS 14-related loss of targeting capabilities. The only viable long-term response is to keep the entire user flow within the app, from click to checkout. While hiding the notifications will impact some engagement metrics, nothing is as important right now as achieving the above goal.
- leokennis 6y agoThe thing is, how useful is an app with a shopping-button and no notifications-button, if no one uses it anymore? Walmart would be way more profitable if every item was $100. But then no one shops there anymore. So you need to walk the line between serving your users and serving your bottom line.
- lukeramsden 6y agoThe notifications counter isn't _gone_, just moved to the top right on the home page next to the Direct Messages button. I didn't and still don't like the change but it's not catastrophic.