Godin is Seth Godin, who writes about online marketing and product development here: http://sethgodin.typepad.com/seths_blog/ http://sethgodin.typepad.com/seth

Godin is Seth Godin, who writes about online marketing and product development here: http://sethgodin.typepad.com/seths_blog/ http://sethgodin.typepad.com/seths_blog/ Many of his articles are immediately applicable to your start up, and in my opinion, are extraordinarily valuable. Eric Ries writes about agile development and small start up culture/strategy here: http://www.startuplessonslearned.com/ http://www.startuplessonslearned.com/ I have not read many of his articles, but my understanding is that he is making quite a name for himself as a start up guru. Trout escapes me as well, I have not heard of him.