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> the execution was so out of touch it's bizarre This more or less describes Facebook's entire corporate ethos at this point. Almost all of their products are
by FreakyT 6y ago
> the execution was so out of touch it's bizarre
This more or less describes Facebook's entire corporate ethos at this point. Almost all of their products are now clearly driven by PMs who are so focused on random metrics that they make various awful tweaks to the UX, all of which are clearly intended to drive some metric.
Case in point 1: Instagram replacing the "notifications" counter with a link to their "shopping" function that no one wants or uses.
Case in point 2: Trying to add a GIF on Facebook messenger opens up another entry point to Rooms, the video chat. No one is going to start a video chat from the keyboard, Facebook. (Then again, I'll bet 0.5% of users accidentally started one, so the metric is up! Ship it!)
- aerosmile 6y agoI think when it comes to your point 1, they deserve a bit more credit - the prioritization of Shopping is a reaction to the threat of iOS 14-related loss of targeting capabilities. The only viable long-term response is to keep the entire user flow within the app, from click to checkout. While hiding the notifications will impact some engagement metrics, nothing is as important right now as achieving the above goal.
- leokennis 6y agoThe thing is, how useful is an app with a shopping-button and no notifications-button, if no one uses it anymore? Walmart would be way more profitable if every item was $100. But then no one shops there anymore. So you need to walk the line between serving your users and serving your bottom line.
- lukeramsden 6y agoThe notifications counter isn't _gone_, just moved to the top right on the home page next to the Direct Messages button. I didn't and still don't like the change but it's not catastrophic.