I find it amusing that Google, that started out (and still is) as a search engine, now has so much power as to influence the content in the web via the almost-n

I find it amusing that Google, that started out (and still is) as a search engine, now has so much power as to influence the content in the web via the almost-necessary SEO gimmicks. May be, just may be, it's time to go to user-generated user-moderated directory of web links. Yes? or No?