For coffee you add value by having street venues because coffee takes preparation and serving. Chocolate can be found ready to consume in a variety of different

For coffee you add value by having street venues because coffee takes preparation and serving. Chocolate can be found ready to consume in a variety of different venues including markets. Never been to a godiva store but maybe it was bad strategy from the start. For what I know about Starbucks, the expansion was fast in order to hit small local cafes hard and take them off the business.