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What's your opinion on FogCreek's front page being left intact? Aren't a lot of marketing/sales opportunities being wasted by the huge "philosophy" block? Why i
by arkitaip 15y ago
What's your opinion on FogCreek's front page being left intact? Aren't a lot of marketing/sales opportunities being wasted by the huge "philosophy" block? Why isn't it more product and sales oriented. After all, I don't think customers are primarily interested in FogCreek's philosophy.
- patio11 15y agoCustomers for specific products don't usually end up on the home page. Fans of Fog Creek / Joel's blog / etc do. Slotting them straight into a FogBugz trial is not necessarily our #1 interest -- for example, we want to continue being known as a great place for engineers to work, because that is core to the brand and to hiring efforts. Also, one of my major areas of focus is making fogcreek.com valuable to people who have no interest in a commercial relationship with FC. For example, if y'all were to appreciate and link to stuff we write about running a software company, that would be a Very Good Thing for our ability to sell people other than y'all on bug tracking software. Luckily, Google does a pretty good job these days of sending you to internal pages for entrances when appropriate to demonstrated user intent.