True. Love the minimalism but the "aol-esque" feel is lacking. Truth is, being socially revolutionary, not technologically revolutionary is what made FB dominan

True. Love the minimalism but the "aol-esque" feel is lacking. Truth is, being socially revolutionary, not technologically revolutionary is what made FB dominant. So, I need to really rethink the social problem. Maybe I should be asking "What Social Problem Needs to Be Solved to Reach Critical Mass?". And, thanks for the suggestion. Looks like my solution will involve better ad execution or none at all.