I hope they pick a new name before launch. Not just because 1) it is a cliché -ly suffixed name, but because 2) "Alt" doesn't tell the user what it does and 3)

I hope they pick a new name before launch. Not just because 1) it is a cliché -ly suffixed name, but because 2) "Alt" doesn't tell the user what it does and 3) automatically puts its existence in opposition to something (facebook in this case) instead of being bold and claiming it is/will be the de facto social networking site.