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You're probably intentionally missing the point -- but what I was referring to is the fact that they are quite unashamed about retaining data about me.
by marijn 18y ago
You're probably intentionally missing the point -- but what I was referring to is the fact that they are quite unashamed about retaining data about me.
- axod 18y ago"The browser with this cookie, did these searches previously" I don't think this is worrying. If they start using personal data they hold, sure, but this is just creating a personalized experience. Lots of sites do it. If you don't like them doing it, disable cookies for them...
- netcan 18y agoI don't think that's worrying. If Amazon or Facebook or any other site did it wouldn't even be noticed. I think that's just reaching for a way to fault Google. BTW, an interesting application of personalisation is not so much search ads (They are already pretty much the most targeted ads because search term is enough to target ads with) but content ads (eg adsense). Currently, ads are targeted using relevance to page content/site content or demographics of the users. But search history reveals a lot about interests & could be the key to 'fixing' context advertising (from the advertisers perspective).