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I'd be interested in hearing what you mean here by the video performed better, in terms of conversion to clicking the trial button, conversion to signup for the

I'd be interested in hearing what you mean here by the video performed better, in terms of conversion to clicking the trial button, conversion to signup for the trial, conversion to becoming a paid user? Are you tracking results all the way down the funnel or just to the next step you have chosen?

patio11 15y ago
Typically the team either tracks clicking the trial or actually starting the trial. We track stuff all the way through. Over the last couple of months of A/B testing, they've noted that the conversion rate of the trial page is not extraordinarily sensitive to A/B tests in progress before that page, so often we use "opened the page" as a proxy for "started a trial" because it gets results weeks faster. (BCC uses trials and not sales as the conversion of interest for much the same reason.)