I think a lot of people actively seek that consistency, especially while traveling. Knowing that a McDonalds is a McDonalds wherever you are provides a safe ch

I think a lot of people actively seek that consistency, especially while traveling. Knowing that a McDonalds is a McDonalds wherever you are provides a safe choice for a traveler (especially since they're everywhere). That's what a chain provides, consistency across locations, not a unique experience.