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> You talk about OTA updates as if that’s some huge technological moat? Hell, cars have been receiving very frequent software updates for over a decade. I thin
by Infinitesimus 6y ago
> You talk about OTA updates as if that’s some huge technological moat? Hell, cars have been receiving very frequent software updates for over a decade.
I think OTAs are a moat but highlight an important incentive difference. Traditional automakers want to sell you next year's model of the car. Tesla seems like they want your car to get better over time.
Perhaps it is organizational cruft or the dealer network but consider even the simple case of adaptive cruise control systems in cars today that have radar + cameras. Most of those systems bounce between lanes and can't even stay centered well. This is something that could be a software fix but you'll have to wait for the next N models when they redesign the car to see it.
Infotainment systems are another example - they are almost universally crappy and it is rare to get updates OTA. Shipping a car with capable hardware and slowly improving software capability imo is a smarter long-term approach.
Time will tell though.