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"You can also see that the See Pricing link attracts more people than the free trial button, possibly because the free trial isn’t identified as being free." O

"You can also see that the See Pricing link attracts more people than the free trial button, possibly because the free trial isn’t identified as being free." Or possibly because the free trial is pointless if you can't afford to pay for the real thing after it ends. I absolutely will not start a free trial for a product I don't know the price of.

tptacek 15y ago
I'll add the data point that I think this way too; the pricing is more important than the free trial, to me, as part of the process for acquiring software. This may be one of those things though where normal people see the word "free", go "oooh lollipops!" and click.
- p4as 15y ago
  This is so true, software sites that invite you to call, just so you can get some idiot to tell you about their "value proposition" and discuss your "licensing estate" really get my goat.
  - tptacek 15y ago
    Well. Goat or no goat, for many software companies, this is the right decision; a salesperson will do a better job of closing an enterprise sale than a web page will, especially when the web page invites prospects to disqualify themselves because of their immediate reaction to pricing.
- gjm11 15y ago
  People investigating bug-tracking software may well not be "normal people" in the relevant sense. (Count me into the "will not try until I know the cost of saying yes" pigeonhole, too.)
kayhi 15y ago
Good point, perhaps combine the free trial with the pricing page like Skype does http://www.skype.com/intl/en-us/prices/ http://www.skype.com/intl/en-us/prices/
eli 15y ago
Definitely. And I'm surprised how many companies don't get this. I recently had to decline a free beta account for a cool, pre-launch web service because the company behind it had no idea how much it was going to cost once it launched.
- wccrawford 15y ago
  I actually did this just the other day here on HN. It seemed like a pretty cool service, but they didn't have pricing info yet, so I didn't sign up.

tptacek 15y ago

I'll add the data point that I think this way too; the pricing is more important than the free trial, to me, as part of the process for acquiring software. This may be one of those things though where normal people see the word "free", go "oooh lollipops!" and click.

p4as 15y ago
This is so true, software sites that invite you to call, just so you can get some idiot to tell you about their "value proposition" and discuss your "licensing estate" really get my goat.
- tptacek 15y ago
  Well. Goat or no goat, for many software companies, this is the right decision; a salesperson will do a better job of closing an enterprise sale than a web page will, especially when the web page invites prospects to disqualify themselves because of their immediate reaction to pricing.
gjm11 15y ago
People investigating bug-tracking software may well not be "normal people" in the relevant sense. (Count me into the "will not try until I know the cost of saying yes" pigeonhole, too.)

kayhi 15y ago

Good point, perhaps combine the free trial with the pricing page like Skype does http://www.skype.com/intl/en-us/prices/ http://www.skype.com/intl/en-us/prices/

eli 15y ago

Definitely. And I'm surprised how many companies don't get this. I recently had to decline a free beta account for a cool, pre-launch web service because the company behind it had no idea how much it was going to cost once it launched.

wccrawford 15y ago
I actually did this just the other day here on HN. It seemed like a pretty cool service, but they didn't have pricing info yet, so I didn't sign up.