It took collaboration to integrate the containers but not necessarily to create it. Creating requires risking resources which is incentivized by the potential m

It took collaboration to integrate the containers but not necessarily to create it. Creating requires risking resources which is incentivized by the potential monetary gain. Without that potential, it's hard to imagine competitors risking their resources. Another point about collaboration in this case is that it only happened because all parties benefited more. If you don't adopt new things that optimize operations then you'll be left behind by your competitors who are operating more efficiently and have wider support for the customers everyone is competing for.