The ruthless attention economy on the networks. It's not inherently dangerous, many participants get by perfectly fine competing for attention with other things

The ruthless attention economy on the networks. It's not inherently dangerous, many participants get by perfectly fine competing for attention with other things than outdoing each other in dangerous stupidity, but some don't know a better way. And the participatory nature of the "challenge" pattern spreads it to the less desperate. Remember "planking"?