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This would make sense if Rolling Stones wants to be a sort of Medium: You pay us to host your content. However to make sense they’d also have to share the prof
by asiando 6y ago
This would make sense if Rolling Stones wants to be a sort of Medium: You pay us to host your content.
However to make sense they’d also have to share the profits from the ads on the page.
- Pet_Ant 6y agoPresumably they are cashing in on their name so you’ll get more exposure to your idea if you publish on Rolling Stone vs Medium. So what they are selling you is eyeballs and legitimacy for content & money. Makes sense. It’s a shame because I grew up reading Spin & Rolling Stone and they have become unsustainable and now irrelevant empty shells of themselves.
- Veen 6y agoThe point is not hosting, but to monetize the Rolling Stone's brand reputation. They have a well-known and somewhat trusted brand (although less trusted than it once was [0]). They're allowing "thought leaders"—aka PR flacks—to leverage their brand to publicize marketing and personal branding content. Forbes does the same. [0]: https://www.nytimes.com/2015/04/06/business/media/rolling-stone-retracts-article-on-rape-at-university-of-virginia.html https://www.nytimes.com/2015/04/06/business/media/rolling-st...
- audiometry 6y agoThat’ll quickly devalue that “brand”. Kind of like how I “value” Forbes “magazine” — ie: avoid all links to it.
- Veen 6y agoYes, it will. But it's owned by Penske Media Corporation, who seem to prefer to milk the brand for all it's worth before its inevitable demise.
- mxxx 6y agoDidn’t realise Forbes did this. No wonder it’s full of garbage.
- oneeyedpigeon 6y agoI don't quite get the analogy - Medium doesn't charge a fee to host content, does it?