> if they can’t pivot to a digital presence (which they can’t, because why would anyone go outside of the native platform stores?) Price. It’s often cheaper t

> if they can’t pivot to a digital presence (which they can’t, because why would anyone go outside of the native platform stores?) Price. It’s often cheaper to buy a “CDKey” from a third party site and stick it into the native platform store than to buy direct. It definitely adds friction though, so it’s unlikely to become the primary method for most.