"Rather than trying to mimic Google's method of ranking the quantity and quality of links to Web sites, Patterson says Cuill's technology drills into the actual

"Rather than trying to mimic Google's method of ranking the quantity and quality of links to Web sites, Patterson says Cuill's technology drills into the actual content of a page." Fancy presentation can't save you from the fate of altavista. What are they doing to solve the trust problem?