The reality is that most users don't care about computer personalization anymore, a computer is just a conduit to the actual desired activity (browsing the web,

The reality is that most users don't care about computer personalization anymore, a computer is just a conduit to the actual desired activity (browsing the web, playing games, watching movies, etc.). Sure, 20 years ago, when content was scarce, people would find joy customizing their Winamp themes/visualizations, or changing their ringtones every week (remember when spending money for 20s of midi music was a $B business?). Nowadays it feels like a chore for most of us.