I think it would take a while to go through the motions with a new contender, during which time the media orgs will continue to not collect and possibly lose mo

I think it would take a while to go through the motions with a new contender, during which time the media orgs will continue to not collect and possibly lose money. Not so great for them. Also, these other providers are less wealthy and hence lucrative to bilk from. That said, if were Bing / DDG, I would move very carefully... "As you walk along the street A porcupine you meet How do you shake his hand when he says hi? Carefully ... carefully .... careful ... L-Y Tom Lehrer"