It sounds insane to me that Instacart even exists. I guess Instacart was a trailblazer? I don't see why supermarkets wouldn't offer this service and pocket the

It sounds insane to me that Instacart even exists. I guess Instacart was a trailblazer? I don't see why supermarkets wouldn't offer this service and pocket the difference. In the UK major food supermarket do deliveries or local collection. They're prepared by the supermarket staff in their warehouse, without having to browse the supermarket. They're quite reliable (you order online and you have to pick the products manually) but they will apply substitutions sometimes. Collection is free if you order over a certain amount. Covid messed up things (queues got super long / expensive) but overall it's a well working model.