This, this, this. Ashton Kutcher is, in all likelihood, a much better representative of one of the demographics Airbnb would like to access (wealthy hipsters) t

This, this, this. Ashton Kutcher is, in all likelihood, a much better representative of one of the demographics Airbnb would like to access (wealthy hipsters) than any VC would be. The whole game is understanding your audience. He's a professional entertainer and producer - someone very skilled at connecting with the customers Airbnb want, half of whom probably grew up watching Punk'd - with ungodly reach on Twitter. That's rarer, and harder to buy, than deep technical skill. That you can buy with cash and equity.