Software costs nothing to duplicate, Amazon isn't taking advantage of ESs resources (as someone losing food might). It's leveraging it's own resources, which it

Software costs nothing to duplicate, Amazon isn't taking advantage of ESs resources (as someone losing food might). It's leveraging it's own resources, which it created at substantial cost. People look at the money Amazon is making with ES, as if it's making money off ES, rather than off ES & AWS. The money Amazon would otherwise leave on the table wouldn't necessarily go to ES, I doubt ES has an claim to being worse off. It's "unlimited" service usage taps markets that might be out of reach for ES otherwise.