I was thinking of the cycle that startups typically go through in trying to discover what makes their business tick as I wrote the article, but you're completel

I was thinking of the cycle that startups typically go through in trying to discover what makes their business tick as I wrote the article, but you're completely right that it's also applicable to pretty much any company on the web. I think Abe Lincoln said "If you look for the bad in people expecting to find it, you surely will."