How does the price compare to other managed ES including from the ES founders? If it's super non-competitive high, it is even more curious they seem to see it

How does the price compare to other managed ES including from the ES founders? If it's super non-competitive high, it is even more curious they seem to see it as such a threat. I'm becoming increasingly unsure if they actually see it as a threat, or if it's just like "nobody should be able to make money from our open source without giving us a cut". Or is it just that all managed ES seems too expensive to you?