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I think it's because he has no expertise on technology, can give you zero advice, will actually probably give you the wrong advice, cannot help you with your sc

I think it's because he has no expertise on technology, can give you zero advice, will actually probably give you the wrong advice, cannot help you with your scaling or implementation issues, cannot refer you to the right technical people when you need it. The one thing that silicon valley has that none of us in the rest of the world have is a vibrant network of like minded, able and willing to help people. It's perfectly ok to invest, but I guess that doesn't make you part of the silicon valley. Plus it's the old nerds/jocks war.

joss82 15y ago
Airbnb does not need technical advice right now. What they want is cheap publicity, and it's exactly what they're getting with the actor.
ericd 15y ago
It's a serious and common mistake to think that the majority of the challenges faced by a startup are technical, especially in a consumer facing startup. More than half the battle is getting people to know about your product, and AK knows marketing and promotion well.
- adw 15y ago
  This, this, this. Ashton Kutcher is, in all likelihood, a much better representative of one of the demographics Airbnb would like to access (wealthy hipsters) than any VC would be. The whole game is understanding your audience. He's a professional entertainer and producer - someone very skilled at connecting with the customers Airbnb want, half of whom probably grew up watching Punk'd - with ungodly reach on Twitter. That's rarer, and harder to buy, than deep technical skill. That you can buy with cash and equity.
  - bproper 15y ago
    Exactly - 6 million Twitter followers and nearly 10 million Facebook fans make for a powerful strategic investor. In a crowded market flush with capital this kind of exposure is far more valuable than another funding round from a highly technical VC.
eddylu 15y ago
Ashton has been a very helpful angel for us and he uses so many tech products that he actually gives great advice. Him not being part of the valley is a plus! Every VC knows the same exact execs at Facebook, Twitter, Groupon, etc, so you get little benefit from having multiple Sand Hill Road VCs on your team. Ashton can connect you to a whole different world of people and influencers who could really help your company. I want more Ashtons.
- chopsueyar 15y ago
  What about Bruce Willis?

joss82 15y ago

Airbnb does not need technical advice right now. What they want is cheap publicity, and it's exactly what they're getting with the actor.

ericd 15y ago

It's a serious and common mistake to think that the majority of the challenges faced by a startup are technical, especially in a consumer facing startup. More than half the battle is getting people to know about your product, and AK knows marketing and promotion well.

adw 15y ago
This, this, this. Ashton Kutcher is, in all likelihood, a much better representative of one of the demographics Airbnb would like to access (wealthy hipsters) than any VC would be. The whole game is understanding your audience. He's a professional entertainer and producer - someone very skilled at connecting with the customers Airbnb want, half of whom probably grew up watching Punk'd - with ungodly reach on Twitter. That's rarer, and harder to buy, than deep technical skill. That you can buy with cash and equity.
- bproper 15y ago
  Exactly - 6 million Twitter followers and nearly 10 million Facebook fans make for a powerful strategic investor. In a crowded market flush with capital this kind of exposure is far more valuable than another funding round from a highly technical VC.

eddylu 15y ago

Ashton has been a very helpful angel for us and he uses so many tech products that he actually gives great advice. Him not being part of the valley is a plus! Every VC knows the same exact execs at Facebook, Twitter, Groupon, etc, so you get little benefit from having multiple Sand Hill Road VCs on your team. Ashton can connect you to a whole different world of people and influencers who could really help your company. I want more Ashtons.

chopsueyar 15y ago
What about Bruce Willis?