> Building your business around something that you give away for free Although it’s great for new entrants to the market who’re looking to build mindshare and

> Building your business around something that you give away for free Although it’s great for new entrants to the market who’re looking to build mindshare and marketshare. Because it’s hard for incumbents to compete with Free. “Open Source bait and switch” has been a thing for a while now. Elastic is just the most recent/high profile example.