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While this could be considered a noble effort, I wish Alphabet would have tried harder. Google has enormous resources and talent. It seems like they dedicated r

While this could be considered a noble effort, I wish Alphabet would have tried harder. Google has enormous resources and talent. It seems like they dedicated relatively little to aggressively making Loon happen. When the US took a moon shot, we actually made it to the dann moon. It was very expensive and risky and lives were lost. But we committed ourselves and accomplished the goal no matter what it took. I hope that these Alphabet projects aren't just pr / recruiting investments disguised as big ideas about the future.

wp381640 6y ago
Since Ruth Porat came in they've really trimmed any expenditure that doesn't add straight to the bottom line It's really hard to be a public company and to take big risks like this. The Apollo Program never would have worked as a startup or public company. I personally had hoped they told analysts that taking large bets for often no financial outcome is just who Alphabet are - but they folded to the Wall St pressure
- enos_feedler 6y ago
  They do often tell analysts this. I have heard Ruth say countless times that they invest for the long term. This usually buys lots of time but ultimately it does need to show financial outcome. It would be strange to not expect this.
  - enos_feedler 6y ago
    I googled “ruth invest for long term” and sure enough here is a video: https://youtu.be/UYoSyLqv9rM https://youtu.be/UYoSyLqv9rM She does say this quite a bit!
- nickff 6y ago
  I am a staunch supporter of the space program, but... the Apollo program also got cut before it had achieved its objectives, and probably never would have made it to the moon at all if Kennedy had lived.
  - Uke 6y ago
    Also, the external pressures to be the first on the moon instead of the USSR we're quite high.
    - nickff 6y ago
      Kennedy was looking to either cancel Apollo (due to skyrocketing costs), or try to get USSR onboard for it (which probably would have caused it to stall). In addition to that, Apollo was extremely unpopular for the entirety of its existence, save for a brief period in the middle of 1969. The space program's history is very different from what most people imagine it to have been.
      - losvedir 6y ago
        I don't think this is a fair characterization of the situation, but my knowledge is mostly based on one book, Reaching for the Moon, a Short History of the Space Race[0], that I recently read. You're right that Kennedy was ambivalent about it, and that working with the USSR was floated, but ultimately he did decide to go ahead with it. And there were people opposed, but "extremely unpopular" doesn't sound right. Like, I think the majority of the population was broadly in favor. [0] https://www.amazon.com/gp/product/030023046X/ https://www.amazon.com/gp/product/030023046X/
        nickff 6y ago
        Take a look at this article: https://www.space.com/10601-apollo-moon-program-public-support-myth.html https://www.space.com/10601-apollo-moon-program-public-suppo...
jpm_sd 6y ago
I worked on Loon for about 3 years. We had a team of over 200 people and launched thousands of balloons. Resource constraints were never the issue. In fact I think the lack of constraints contributed to some bad engineering decisions. The technology worked. It was, in fact, totally possible to build solar-powered, balloon-borne LTE base stations that provided internet access directly to handheld phones. But in the end, it was just a fundamentally flawed idea. Satellites don't pop and fall out of the sky. Balloons do, frequently.
- LittlePeter 6y ago
  Was 9 years really needed to come to the conclusion that > But in the end, it was just a fundamentally flawed idea. Satellites don't pop and fall out of the sky. Balloons do, frequently.
  - deleted 6y ago
    [deleted]
- miohtama 6y ago
  Is there any way to use the created IP somewhere else? Make it open source and let the developing nations try themselves?
  - jpm_sd 6y ago
    There's no point. Cell towers work just fine. https://www.reuters.com/article/us-alphabet-loon/alphabet-shutting-loon-which-used-balloon-alternative-to-cell-towers-idUSKBN29R02U https://www.reuters.com/article/us-alphabet-loon/alphabet-sh... >>> Rich DeVaul, a founder of the project who is no longer with Alphabet, said surging demand for mobile connectivity made towers cost-effective in more of the world than he had estimated a decade ago, diminishing the need for Loon. “The problem got solved faster than we thought,” he said in an interview.

wp381640 6y ago

Since Ruth Porat came in they've really trimmed any expenditure that doesn't add straight to the bottom line It's really hard to be a public company and to take big risks like this. The Apollo Program never would have worked as a startup or public company. I personally had hoped they told analysts that taking large bets for often no financial outcome is just who Alphabet are - but they folded to the Wall St pressure

enos_feedler 6y ago
They do often tell analysts this. I have heard Ruth say countless times that they invest for the long term. This usually buys lots of time but ultimately it does need to show financial outcome. It would be strange to not expect this.
- enos_feedler 6y ago
  I googled “ruth invest for long term” and sure enough here is a video: https://youtu.be/UYoSyLqv9rM https://youtu.be/UYoSyLqv9rM She does say this quite a bit!
nickff 6y ago
I am a staunch supporter of the space program, but... the Apollo program also got cut before it had achieved its objectives, and probably never would have made it to the moon at all if Kennedy had lived.
- Uke 6y ago
  Also, the external pressures to be the first on the moon instead of the USSR we're quite high.
  - nickff 6y ago
    Kennedy was looking to either cancel Apollo (due to skyrocketing costs), or try to get USSR onboard for it (which probably would have caused it to stall). In addition to that, Apollo was extremely unpopular for the entirety of its existence, save for a brief period in the middle of 1969. The space program's history is very different from what most people imagine it to have been.
    - losvedir 6y ago
      I don't think this is a fair characterization of the situation, but my knowledge is mostly based on one book, Reaching for the Moon, a Short History of the Space Race[0], that I recently read. You're right that Kennedy was ambivalent about it, and that working with the USSR was floated, but ultimately he did decide to go ahead with it. And there were people opposed, but "extremely unpopular" doesn't sound right. Like, I think the majority of the population was broadly in favor. [0] https://www.amazon.com/gp/product/030023046X/ https://www.amazon.com/gp/product/030023046X/
      - nickff 6y ago
        Take a look at this article: https://www.space.com/10601-apollo-moon-program-public-support-myth.html https://www.space.com/10601-apollo-moon-program-public-suppo...

jpm_sd 6y ago

I worked on Loon for about 3 years. We had a team of over 200 people and launched thousands of balloons. Resource constraints were never the issue. In fact I think the lack of constraints contributed to some bad engineering decisions. The technology worked. It was, in fact, totally possible to build solar-powered, balloon-borne LTE base stations that provided internet access directly to handheld phones. But in the end, it was just a fundamentally flawed idea. Satellites don't pop and fall out of the sky. Balloons do, frequently.

LittlePeter 6y ago
Was 9 years really needed to come to the conclusion that > But in the end, it was just a fundamentally flawed idea. Satellites don't pop and fall out of the sky. Balloons do, frequently.
- deleted 6y ago
  [deleted]
miohtama 6y ago
Is there any way to use the created IP somewhere else? Make it open source and let the developing nations try themselves?
- jpm_sd 6y ago
  There's no point. Cell towers work just fine. https://www.reuters.com/article/us-alphabet-loon/alphabet-shutting-loon-which-used-balloon-alternative-to-cell-towers-idUSKBN29R02U https://www.reuters.com/article/us-alphabet-loon/alphabet-sh... >>> Rich DeVaul, a founder of the project who is no longer with Alphabet, said surging demand for mobile connectivity made towers cost-effective in more of the world than he had estimated a decade ago, diminishing the need for Loon. “The problem got solved faster than we thought,” he said in an interview.