> why not Because time. Options expire, shares don't. When you own shares, time is your friend — if the market goes down and you still believe your thesis hold

> why not Because time. Options expire, shares don't. When you own shares, time is your friend — if the market goes down and you still believe your thesis holds, just wait. When you own options, time is your enemy. Should anything happen at just the wrong time, you have no choice but to take a hit.