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Would above mean Google stop serving ads in Australia? Clearly it's still in Google interest to serve them from afar but there must be some legalities about tha
by Gustomaximus 6y ago
Would above mean Google stop serving ads in Australia? Clearly it's still in Google interest to serve them from afar but there must be some legalities about that. Previously Adwords for Australia was "run" and billed from Singapore for the tax benefits and they were pressured to end this.
And a plethora of marketing businesses will go batshit on the government if they force Adwords out of Australia. Adwords is a huge part of the industry. We're going to see this sector struggle for a while if they need to re-adjust.
- dheera 6y agoI don't see why they can't serve ads in Australia for other businesses that are based outside Australia but do business in Australia and might want to serve ads to residents there, e.g. Coca-Cola or whatever. All financial transactions would take place outside Australia, Google wouldn't need a legal entity there.
- Mayzie 6y agoExactly. Depart Australia entirely, serve Australians from a foreign IP address, still charge Australian businesses for ads & G-Suite but in USD (comparable rates using card conversion) further devaluing the Australian dollar.