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I understand why they didn't -- when it comes to new technologies, most end users can only imagine extensions of what they already have, not entirely new paradi
by robbyking 6y ago
I understand why they didn't -- when it comes to new technologies, most end users can only imagine extensions of what they already have, not entirely new paradigms. (Just look at the technology predictions from the 1960s!)
A/B testing is best suited for determining user preference between existing designs, not new ones.
- FindMySocks 6y agoExactly this. It's to measure the nuances between designs to see if they improve user interaction. If you're at the AB stage you should have a fairly mature prduct where you're optimizing to move forward from the low-hanging fruit customers.