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Wouldn't Kroger save money by doing direct delivery? Groceries could be shipped direct from the distribution center.
by ketamine__ 6y ago
Wouldn't Kroger save money by doing direct delivery? Groceries could be shipped direct from the distribution center.
- freeone3000 6y agoNot really. It still needs to be broken down from large lots to smaller lots. My local store, Metro, uses their physical locations as a delivery staging area - they do large-lot breakdown and distribution as normal, but for an online order, they put it on the "online delivery" cart instead of stocking. This means all deliveries need a 24H advance notice, but it's done for a flat $12 fee for to-your-door delivery, with items at in-store prices.
- bigmattystyles 6y agoOnce they have all the logistics in place sure, but even for a company like Kroger, which is on the larger side, it's a huge undertaking. Once you tack on liability and other issues, it's a huge project just to get going.
- ryathal 6y agoPeople going to Kroger solve the last mile problem, picking, and substituting for free. These are all expensive problems to pay for solutions on a low margin business.