And here, inherently, is the issue with this model of advertisement. IMO, if a user can be too "savvy" to participate, it isn't a good advertisement model. Anyt

And here, inherently, is the issue with this model of advertisement. IMO, if a user can be too "savvy" to participate, it isn't a good advertisement model. Anything that relies on lack of knowledge or "savviness" isn't very solid.