It isn't at all though if you read the article. They are instead partnering with stores to have the store employees fill orders from Instacart instead of Instac

It isn't at all though if you read the article. They are instead partnering with stores to have the store employees fill orders from Instacart instead of Instacart's employee "shoppers." The model of Instacart has evolved, it went from any shopper going into any store and getting you what you need to having the stores actually be in on it and using Instacart as an extension to increase demand and orders (think how DD partners with restaurants for delivery vs. the old Postmates model where they could just send someone in to order your food for you)