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As consumers get more 'savvy' (aware that ads are displaying first) they will be less likely to click these ads. One reason why I believe consumption is more a
by jeffepp 15y ago
As consumers get more 'savvy' (aware that ads are displaying first) they will be less likely to click these ads.
One reason why I believe consumption is more and more likely to be based on our social graph (recommendations + referrals) rather than search.
- EricR23 15y agoAnd here, inherently, is the issue with this model of advertisement. IMO, if a user can be too "savvy" to participate, it isn't a good advertisement model. Anything that relies on lack of knowledge or "savviness" isn't very solid.
- deleted 15y ago[deleted]
- instakill 15y agoThis is mere conjecture.