5 ms·

What are really good resources on using Google Analytics? I don't check more than my pageviews, referrers and popular search terms, but I know that barely scrat

What are really good resources on using Google Analytics? I don't check more than my pageviews, referrers and popular search terms, but I know that barely scratches the surface of what it can do.

tnorthcutt 15y ago
I'd like to know too. I haven't found any blogs that cover this really well, but I bet they're out there.
minouye 15y ago
Avinash Kaushik's blog is pretty fantastic (http://www.kaushik.net/avinash/ http://www.kaushik.net/avinash/). Pretty much every post is packed with actionable information.
benmccann 15y ago
I'd suggest goals and segmentation are two of the most interesting things you should look into. Goals allow you to track things like conversions. E.g. how many people filled out my contact form, how many people purchased something, etc. Segmentation allows you to see how groups of users are behaving. E.g. are my first time visitors looking at as many pages as my returning visitors?
janesvilleseo 15y ago
A really great resource is Google's Conversion University. They have video lessons and if you want a test you can take at the end to get certified. (disclaimer: I am certified) http://www.google.com/support/conversionuniversity/bin/request.py?hl=en&contact_type=indexSplash&rd=1 http://www.google.com/support/conversionuniversity/bin/reque...
- ryancarson 15y ago
  What did you have to do to get certified?
  - tpiddy 15y ago
    you take an online test ($50) and have to get 80% correct to get the individual qualification.
ryancarson 15y ago
I'd say enabling e-comm in GA is extremely important. Then you'll have valuable data on conversion rates.
- rsloan 15y ago
  Even if your site is not an ecommerce site set up fake or 'pseudo-ecommerce' where you make up values, say $1, for key metrics like a sign-up. Conversion rates give you 'value': - 500 visits from source A, 10 sign ups, 2% conversion rate - 100 visits from source B, 10 sign ups, 10% conversion rate
tpiddy 15y ago
this is the guy http://cutroni.com/blog/ http://cutroni.com/blog/

What are really good resources on using Google Analytics? I don't check more than my pageviews, referrers and popular search terms, but I know that barely scratches the surface of what it can do.

tnorthcutt 15y ago

I'd like to know too. I haven't found any blogs that cover this really well, but I bet they're out there.

minouye 15y ago

Avinash Kaushik's blog is pretty fantastic (http://www.kaushik.net/avinash/ http://www.kaushik.net/avinash/). Pretty much every post is packed with actionable information.

benmccann 15y ago

I'd suggest goals and segmentation are two of the most interesting things you should look into. Goals allow you to track things like conversions. E.g. how many people filled out my contact form, how many people purchased something, etc. Segmentation allows you to see how groups of users are behaving. E.g. are my first time visitors looking at as many pages as my returning visitors?

janesvilleseo 15y ago

A really great resource is Google's Conversion University. They have video lessons and if you want a test you can take at the end to get certified. (disclaimer: I am certified) http://www.google.com/support/conversionuniversity/bin/request.py?hl=en&contact_type=indexSplash&rd=1 http://www.google.com/support/conversionuniversity/bin/reque...

ryancarson 15y ago
What did you have to do to get certified?
- tpiddy 15y ago
  you take an online test ($50) and have to get 80% correct to get the individual qualification.

ryancarson 15y ago

I'd say enabling e-comm in GA is extremely important. Then you'll have valuable data on conversion rates.

rsloan 15y ago
Even if your site is not an ecommerce site set up fake or 'pseudo-ecommerce' where you make up values, say $1, for key metrics like a sign-up. Conversion rates give you 'value': - 500 visits from source A, 10 sign ups, 2% conversion rate - 100 visits from source B, 10 sign ups, 10% conversion rate

tpiddy 15y ago

this is the guy http://cutroni.com/blog/ http://cutroni.com/blog/