> Arpeggio used their own technology to do drug discovery, and sold it as “consulting” to build credibility with investors and trust with a few initial clients.

> Arpeggio used their own technology to do drug discovery, and sold it as “consulting” to build credibility with investors and trust with a few initial clients. This sounds like a great example of them focusing on one thing and doing it well. It must have been a tightrope walk not to give too much information away about their IP and get crushed by competitors.