But wait - McLuhan was also warning us of this specific potential future and providing a solution. We need to “cool” the media e.g. make the news interactive, d

But wait - McLuhan was also warning us of this specific potential future and providing a solution. We need to “cool” the media e.g. make the news interactive, discoverable and participatory instead of what we currently have which is the death rattle of cable news attempting to maintain its strangle hold on our attention.