It still doesn't reduce the initial price/cost of the film simply because you choose to watch it only once. You still paid a reasonable price for it, and can re

It still doesn't reduce the initial price/cost of the film simply because you choose to watch it only once. You still paid a reasonable price for it, and can rewatch it many many many times if you want. This isn't the same with the music cost - you paid a tiny amount; they made a tiny amount of money - that's the unsustainable bit. I'm the opposite to you - I will watch a film a few times, but only if I enjoyed it (as you said). I don't listen to the same song multiple times per day, let alone multiple times per week.