Sure, marketing is important. But the "secret" ingredient is coca leaf extract. The actual cocaine is used to make various drugs by a different corporation. ht

Sure, marketing is important. But the "secret" ingredient is coca leaf extract. The actual cocaine is used to make various drugs by a different corporation. https://www.businessinsider.com/what-happened-to-the-cocaine-in-coca-cola-2012-2?r=MX&IR=T https://www.businessinsider.com/what-happened-to-the-cocaine... According to Business Insider, the beverage company has a deal with the Drug Enforcement Administration to get coca leaves so that the world can get its Coca-Cola fix. The DEA lets Coca-Cola import coca leaves from Peru and Bolivia in order to get the part of its secret recipe, which it hides behind the term "natural flavors" on the ingredients list.