'OKRs before KPIs'as it says in our culture deck https://citizenshareholders.com/culture https://citizenshareholders.com/culture If achieving your KPIs compromi

'OKRs before KPIs'as it says in our culture deck https://citizenshareholders.com/culture https://citizenshareholders.com/culture If achieving your KPIs compromises your Objectives and Key Requirements you have the wrong KPIs. In the start-up/scale-up world this there can be enormous pressure to meet investor expectations on short term revenue/growth forecasts. Part of the job of founders is to know their market, their company's unfair advantage. 'Don't be Bullied' should probably be the title of a blog post calling on founders to resist investor pressure to follow the norms in achieving early revenue, not because early revenue is a bad thing, far from it, it's amazing. But if the cost of generating that revenue puts OKRs at greater risk, its better to raise more money to extend your runway. If you meet your OKRs, assuming you've chosen the right OKRs, your KPIs will follow. In many ways this is a culture issue: Culture trumps Strategy, OKRs trump KPIs Provided you have the cash. Citizen Shareholders is now looking for that cash. When we're asked why we have no revenue projected for 2 years, it's because being able to survive for 2 years without revenue will derisk us to the early B2B adopters. Having that early revenue in the bank alongside those investor funds is a problem we can live with. Just in time supply chains are so very 2019, we plan to make sure we have enough to succeed by, at times, having more than enough. If you want to find out more: CitizenShareholders.com