Lateral pulls are basically sitting pullups, and tend to be a lot easier on the neck. They're associated with a big ol' piece of gym equipment, which might be..

Lateral pulls are basically sitting pullups, and tend to be a lot easier on the neck. They're associated with a big ol' piece of gym equipment, which might be.... tough to get your hands on right now, but definitely look into them. You're right, though, that deadlifts (performed correctly and safely!) are pretty amazing for your back in general.