Half a year ago I built Encode as a part of November Startup Sprint (that many of HNers participated in). Since then, based on a feedback I got, I tried to inc

Half a year ago I built Encode as a part of November Startup Sprint (that many of HNers participated in). Since then, based on a feedback I got, I tried to increase the "convenience value" (ie. why would you pay for it instead of using a free tool such as Handbrake). Several people mentioned DropBox integration, so here it is. You just share a folder with Encode, and any video file copied to it will be converted. So far feedback from friends has been very positive, but you know what friends are like - so I would welcome harsh, constructive criticism :-)