5 ms·

I think you've just described a brand. People don't go to Starbucks because it's the best, they go to Starbucks because mocha frappucinos in Lima and London ta

I think you've just described a brand. People don't go to Starbucks because it's the best, they go to Starbucks because mocha frappucinos in Lima and London taste exactly the same. Any divergence, even an infinitesimal one, makes the frap feel fake.

TedDoesntTalk 6y ago
You could recreate the brand and the product, and you still won’t have millions of users playing it. They bought the user base, too.
- wpietri 6y ago
  A brand is not just trade dress. It's a relationship between a company and the public. Recreating the brand means building those relationships.
  - bluGill 6y ago
    Which can be done, but it is a long process. Most attempts only get a fraction of the big brand, and the exceptions generally have more to do with the failings of the big brand than the competition. Once people find something they like, as long as that thing doesn't do something stupid they won't be in a hurry to look at the competition in general. If there is any switching cost they are even less interested in trying something else. Which means that the not number one competitors need to be perfect in everything - which is hard when they are not getting as much revenue to begin with, and thus cannot afford to try out any seemingly good ideas that turn out bad only after you try them...
brownbat 6y ago
Reminds me of the quests to recreate the secret recipe for Coca-cola. The secret ingredient isn't orange peel, it's $4 billion a year in marketing.
- anon321321323 6y ago
  Sure, marketing is important. But the "secret" ingredient is coca leaf extract. The actual cocaine is used to make various drugs by a different corporation. https://www.businessinsider.com/what-happened-to-the-cocaine-in-coca-cola-2012-2?r=MX&IR=T https://www.businessinsider.com/what-happened-to-the-cocaine... According to Business Insider, the beverage company has a deal with the Drug Enforcement Administration to get coca leaves so that the world can get its Coca-Cola fix. The DEA lets Coca-Cola import coca leaves from Peru and Bolivia in order to get the part of its secret recipe, which it hides behind the term "natural flavors" on the ingredients list.

TedDoesntTalk 6y ago

You could recreate the brand and the product, and you still won’t have millions of users playing it. They bought the user base, too.

wpietri 6y ago
A brand is not just trade dress. It's a relationship between a company and the public. Recreating the brand means building those relationships.
- bluGill 6y ago
  Which can be done, but it is a long process. Most attempts only get a fraction of the big brand, and the exceptions generally have more to do with the failings of the big brand than the competition. Once people find something they like, as long as that thing doesn't do something stupid they won't be in a hurry to look at the competition in general. If there is any switching cost they are even less interested in trying something else. Which means that the not number one competitors need to be perfect in everything - which is hard when they are not getting as much revenue to begin with, and thus cannot afford to try out any seemingly good ideas that turn out bad only after you try them...

brownbat 6y ago

Reminds me of the quests to recreate the secret recipe for Coca-cola. The secret ingredient isn't orange peel, it's $4 billion a year in marketing.

anon321321323 6y ago
Sure, marketing is important. But the "secret" ingredient is coca leaf extract. The actual cocaine is used to make various drugs by a different corporation. https://www.businessinsider.com/what-happened-to-the-cocaine-in-coca-cola-2012-2?r=MX&IR=T https://www.businessinsider.com/what-happened-to-the-cocaine... According to Business Insider, the beverage company has a deal with the Drug Enforcement Administration to get coca leaves so that the world can get its Coca-Cola fix. The DEA lets Coca-Cola import coca leaves from Peru and Bolivia in order to get the part of its secret recipe, which it hides behind the term "natural flavors" on the ingredients list.