For myself I'd say the AirPods Pro (and the AirPods I had before them) justify their price many times over. Same with the watch for me but I've been on the smar

For myself I'd say the AirPods Pro (and the AirPods I had before them) justify their price many times over. Same with the watch for me but I've been on the smart watch bandwagon since the Pebble so I might not be a good example. I avoided AirPods because "I had tried BT headphones and didn't like them" in the past. I got some for Christmas one year and found out how magic they were to use. Pop them out, put them in your ear, instant audio. That has been unmatched by any other BT headphones I had tried before. I've never tried Beats (neither they nor the new AirPods Max interest me) so I can't speak to that. As for cables I only by Anker with the exception of the Apple Watch changer which no one (other than Apple) seems to get right.