3 ms·

I thought QS was independent of match type and account wide for that KW...

• rfergie 15y ago
  This is definitely not the case; I've seen different QS on different match types for the same keyword.
  • suking 15y ago
    Yep - just looked in my account. Usually +/- 1 though. Have you seen bigger variations?
    • rfergie 15y ago
      Have seen exact on a 7 and broad on a 10. Discussion about probable reasons why in the comments of http://www.rimmkaufman.com/rkgblog/2010/09/28/negative-keywords-do-not-affect-google-adwords-quality-score/ http://www.rimmkaufman.com/rkgblog/2010/09/28/negative-keywo... Because of some negative keyword trickery on the broad match version we decided it was a reflection of the account level QS